The Magic Happens Just Before You Give Up


Brownie Bites 7.02.25

Hello Reader, happy almost Fourth of July! We are now officially in summer, officially past the mid-point of the year. Remember that the magic happens right before we give up and as Tim Ferriss says, “There is a direct correlation between an increased sphere of comfort and getting what you want.”

Courage & Consistency

The magic happens right before you give up. This seems to be the case for anything worthwhile, whether a business, a relationship, or your health.

As Marcus Aurelius says, “We should discipline ourselves in small things, and from these progress to things of greater value.”

I had a long conversation with a well-known entrepreneur who happens to be an ex and a friend. I know some people don't like name dropping so I won't, ;), but the people who know, know.

Anyway, I was asking him some specific questions about my startup. Namely--and don't be shocked--how I can renew my sense of passion for my startup, because I was starting to feel overwhelmed, overworked, and discouraged.

I know. This might shock people.

The company is doing so well and we have incredible members, revenue, and 5 star reviews. But I work 60+ hours a week and all the money we earn has gone into the company. The reality is...this is hard.

So I asked smart OG biohacker efficiency expert and startup guru what he thought I should do.

His biggest advice was to have patience, because anything worthwhile takes courage and consistency.

Courage to Start — and Courage to Keep Going
Starting anything new takes courage. It means stepping into the unknown and risking failure. But I think the biggest act of courage is the discipline to continue
after the early excitement fades, and is replaced by grind, uncertainty, and setbacks. The difference between those who succeed and those who give up is this courage to persist.

The irony of course, is within a few days of this conversation, we got new members, got mentioned in the news as a top wellness company, and had investors reach out to us (this never happens). The magic has begun. (Thank you my friend).

Our Year Anniversary

Can you believe my startup is almost a year old? Maddy and I sat together in Vermont this time last year and created the business plan and idea for the company.

We didn't even launch until end of July...and now we are in 10, almost 11, states, are considered a top wellness company, and get compared to companies with more than $50 million in funding. Whoa. It's a reminder that small incremental steps can bring about big changes.

Do you know how many people I have met that say they want to start a business, or change their lives, or change other peoples' lives...and a year later have not taken one single step toward that dream?

A lot. Are you one of them?

Well...I am the first one to admit it can be tough going to start and sustain something worthwhile (see my blog above haha!).

But the reality is, all good things take time. Decide to take action on something meaningful to you this week--really, even a holiday week. Take one small step toward that goal, and keep going. You never know where you'll end up this time next year.

Thank you for reading!

I hope this summer you'll find the courage to make your dreams happen!

--Julie

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